The High Life
Tuesday, October 11, 2005
I can't believe I didn't know about this before, but one of the greatest ad campaigns in television history is available, in its entirety, on the web. The Errol Morris directed Miller High Life ads are gorgeous and witty, and available on Morris's Web Site.
The best? "Boat", told almost entirely through sound effects and reaction shots and the poetic lament, "This is enough to put a High Life man off his lunch. Time was, a man knew how to command his own vehicle. Just how far are we willing to fall?" Or perhaps "Scurvy" which explains, "Your British sailor, circa 1740, knew that citrus fruit could prevent scurvy. Now that's gotta be the only conceivable reason a man would put a lime in his beer."
The best? "Boat", told almost entirely through sound effects and reaction shots and the poetic lament, "This is enough to put a High Life man off his lunch. Time was, a man knew how to command his own vehicle. Just how far are we willing to fall?" Or perhaps "Scurvy" which explains, "Your British sailor, circa 1740, knew that citrus fruit could prevent scurvy. Now that's gotta be the only conceivable reason a man would put a lime in his beer."
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